2012 closed on a positive note for the ad industry: globally, ad spend increased 3.2 percent year-over-year to $557 billion. However, Europe is still struggling, with a decrease in ad spend of 4.2% for the total year. Click here to read the full report.
Porquê os media impressos?
Porque devem os media impressos fazer parte da sua estratégia de comunicação?
Não há dúvida de que, em 2010, o mundo é definido pela informação. Quer sejam notícias, opiniões, entrevistas ou publicidade, é a informação que determina o rumo e a estrutura das nossas vidas. Tanto os media impressos, como a televisão, os media online, móveis e sociais são, hoje em dia, componentes essenciais de qualquer campanha. Ler mais
Lexus ad integrates magazine and iPad
Print advertising has an important impact on online sales. A survey recently published in Sloan Review showed the impact of print advertisements on the online sales of Diapers.com. For many online retailers acquiring targeted customers is still a difficult task. Some of them use pop-up stores, kiosks or partnerships with well-know retailers to gain street visibility.
Print Power is partner of the Global Marketing Week, organised by the World Federation of Advertisers (WFA) in Brussels. The event, co-hosted with the Belgian Advertisers Association (UBA), will bring together marketing professionals from the global marketing industry and the world's biggest brands.
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